Color Wow Xtra Large Bombshell Volumizer – Brand new alcohol free volumizing technology; weightless, non drying, non dulling; instantly thickens fine, flat hair; last for days

This is what super healthy virgin hair looks like up close – smooth and intact with no cracks or rough texture.

Xtra Large is the first thickening formula that doesn’t disturb the cuticle. Thanks to its brand new polymer tech that sits on the surface of hair, it keeps the cuticle tight, hydrated and healthy.

The use of salt or other drying ingredients (such as alcohol or drying resins) is common among volumizers. It works by dehydrating + blowing out the cuticle so it appears thicker, but at the expense of your hair’s health, as seen here.

This is what a cuticle looks like after constant exposure to harsh, drying volumizers – roughed up, cracked, dehydrated… essentially as if it’s been chemically processed.